Is A Website Redesign Worth It?

Online Marketing, Website Design

The short answer: It depends. The long answer: Redesigning a website isn’t something to be taken lightly. For the next few months you will be double-tasked with regular work activities AND project demands. More than once, you and others will wonder aloud why you...

Great Online Marketing Requires Courage (And Mayonaise)

Online Marketing

The other day at lunch my friend told me something unbelievable. She said that when she was young she used to eat peanut butter and mayonaise sandwiches. Huh? “They’re good,” she said. “You should try one sometime.” My face must have...

Online Marketing Tip – Make It Memorable

Online Marketing

I enjoy marketing for a lot of reasons. But one of the main reasons is that it gives me an excuse to indulge an interest in psychology and physiology. Understanding how the brain processes information and why people behave the way they do is fundamental to producing a...

Avoid This Website Design Mistake

Online Marketing

Effective inbound marketing starts with a strong website design. I don’t think anyone would dispute that. But there’s a common mistake that most designers (and business owners) make when it comes to website design that should be avoided at all costs....

What Is Holistic Marketing?

Online Marketing

Since I’ve adopted the term “holistic marketing” to describe our approach to online marketing, I thought it would be wise to describe in more detail what the concept means to us and how it impacts our decisions. I. Start With Why Good marketing...